Pet care on the cutting edge

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When it comes to innovative personal care products you no longer have to look to L’Oreal or Shiseido for the latest ingredients and cutting edge concepts. Today the hottest trends are often spotted first in high-end dog products!Whether it’s the use of micro-encapsulated ingredients, new formulas based on state-of-the-art research or just 100% organic food that would be the envy of even the most militant Vegan, these days it’s likely that your dog’s products are more advanced than yours.

Take InFuzion Shampoo & Conditioner by happytails, a new formula that contains a unique blend of 14 amino acids which were formulated to resemble cell membrane proteins in the hair. They penetrate the follicle, replenish lost moisture and help condition, repair and strengthen. InFuzion also features a swirl of blue beads with micro-encapsulated vitamins right in the formula.

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Kevin Fisher, owner of happytails said, “Dogs usually have much thicker hair than humans, and of course they usually have more of it. In the past you could add any number of great conditioners to your products but they would have a hard time penetrating thick fur, they’d just get rinsed down the drain. InFuzion‘s micro beads work their way through the coat and then as you rub they release against the skin delivering the vitamins and conditioners right where they’re needed- to dry and irritated skin.”

Happytails is not the only one leading the way. VivoAnimals of Seattle have introduced several formulas designed to stimulate the production of Nitric Oxide in the dog’s body. Why? Well, research shows that Nitric Oxide regulates blood flow and improved blood flow improves a dog’s health. You may have heard of a drug in the human arena that emerged form the same research- Viagra.

Even something as basic as food has seen a massive change in the last few years. The distinction between pet food and human food is rapidly evaporating.  In fact you have to look no further than a company called the Honest Kitchen that produces completely organic,  human quality food, in fact the company motto is People Food – Formulated for Pets!  Their foods contains no by-products, added salt or sugar, chemical preservatives, artificial colors or flavors and NO beet pulp, rice, wheat, corn, or soy.  “I wish my diet was this healthy,” Fisher said.

Fisher added, “Today’s pet product creators and formulators are not reacting to the trends in human personal care they’re leading the way forward.”

If this isn’t a case of the tail wagging the dog then it might be a case of the dog wagging the human.

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