Eukanuba launches new campaign that focuses on canine longevity

Eukanuba, a pet food brand owned by Mars Petcare US, recently announced the launch of its new campaign that will focus heavily on the company’s dedication to creating pet food that fosters a long and healthy life for canines. The campaign launched on May 19, 2015.

Video: Longevity - Eukanuba's 10 years of learning - 30 second cut

This campaign includes television commercials, print advertising, updated product packaging, and a redesigned website. The creativity behind the project is fueled by Eukanuba’s Long Life Study. The research was performed over a 10 year period with dozens of Labrador Retrievers who were strictly fed Eukanuba dog food.

The Long Life Study found that 90% of the dogs who participated in the study lived longer than 12 years, which is the average lifespan of a Labrador. 28% of the dogs lived an exceptionally long life, meaning that they lived at least 30% longer than the average lifespan of the breed.

Video: EUKANUBA Sled Dog Breeders Snapshot

Five of the dogs from the study are included in the new advertising campaign. Three of the Labs, Utah, Iowa and Georgia, are all currently 17 years old, and two of the dogs, Bunny and Clown, are currently 16 years old. The study began when Eukanuba was owned by Procter & Gamble Co. before Mars acquired the brand, along with Iams, last year.

Javier Neves, the brand director for Eukanuba, says that every ingredient in the brand’s dog food has a specific purpose to promote vitality and health to ensure that our dogs are looking and feeling their best at every age. He says that although many factors go into helping a dog live the happiest life possible, Eukanuba is dedicated to providing them with exceptional nutrition.

Video: Eukanuba Longevity Observation - Pet Owners

The attributes of the dog food focus on healthy skin and coat, dental health, a strong immune system, strong bones and joints, and healthy digestion. They have formulas created specifically for puppies, adult dogs, senior dogs, and a weight control formula as well.

Eukanuba uses only high-quality ingredients in their dog food and animal-based protein is always the main ingredient. The main ingredients in their foods come from Europe, the United States, and New Zealand. Each batch of dog food they produce is tested for quality at every step of production. In fact, each batch is tested more than 120 times.

Video: AKC/Eukanuba Canine Breeder Excellence Seminar

You can find Eukanuba dog food on the shelves of most local and large chain pet stores. Every one of their products comes with a 110% money-back guarantee if you are not satisfied for any reason.

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