Student pet startup is helping you track your dog’s… tail?
Yes, you did read that correctly. A student startup called DogStar won this year’s $10,000 ECE Innovation Award by helping dog owners better connect with their pets… through their tails. The competition challenges students to design and develop technology that is based on computer and electrical engineering. They are also required to demonstrate the product’s business potential.
DogStar started out as a semester-long project that was assigned to Cornell Tech students who were working toward their MBA. Li Guo, Michael Karp, and Yanni Tsampalis pitched the DogStar tail tracker for the competition after the response they received from fellow students and faculty.
The device consists of a hardware piece that attaches to the dog’s tail and pairs with a mobile interface that tracks the dog’s tail movements and deciphers what they mean. Then owners can use the interface to better understand their canine companions. Dogs convey their emotions through tail movement and humans cannot always understand what they mean, and the trio is hoping to help with this issue.
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