Partnership extension provides 1 million meals annually to homeless pets

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Raw pet food is becoming a growing trend. Although there are critics, most dog owners that have tried raw food with their dog have noticed vast improvements in their pet’s overall health and well-being. Instinct, a raw pet food brand by Nature’s Variety, is not only trying to help the dogs and cats that are fed with their products, but they are teaming up to help shelter animals too.

Instinct announced yesterday, February 3, 2016, that they will continue and expand their partnership with Best Friends Animal Society. The organization is the only national animal welfare group that is focused on stopping the killing of dogs and cats living in shelters in the United States.

Reed Howlett, CEO of Nature’s Variety, says that the company is on a mission to transform the lives of cats and dogs through real raw nutrition. He says that they are proud to help bring more attention to the no-kill movement through this long-term partnership.

“We believe that all pets deserve the best life possible. It’s really that belief that inspired us to take action and to do our part. We understand the power of raw nutrition. We believe in it. And we know the good it can do, so it only makes sense to share it.” – Reed Howlett

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Co-founder and CEO of Best Friends Animal Society, Gregory Castle, says that the organization is thrilled to have Instincts agree to extend their partnership. It takes a lot of food to feed shelter animals and without the help of large donations like this one the shelter wouldn’t be able to advance their mission. Not all shelter pets are adopted quickly, and those feed bills add up.

Not only are they thankful to be getting free pet food, Best Friends is pleased to offer their rescue pets top quality nutrition. Instincts is natural and grain-free. They claim to be the leader in raw pet food, and their foods are 100% free of soy, wheat, corn and artificial flavors and colors. Each diet is rich in poultry, meat or fish proteins as well.

All the risks aside, a raw food diet is as natural as you can get, and Instincts offers a variety of choices to meet the needs of every dog. Their Raw Boost Kibble provides a balanced and complete diet for dogs in every stage of life, and they also offer options specifically formulated for small and toy breeds, puppies and senior dogs.

This dog food formula combines high protein kibble and freeze dried raw food. Instincts also offers blends with limited ingredients and a blend for healthy weight management.

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If your pet needs canned dog food, Instincts offers that too. They have multiple varieties of canned food including a blend for small breeds and a limited ingredient blend. Dog owners can also get Instinct Raw Boost Mixers, which are a topper that you can add to our dog’s kibble to provide him the benefits of raw food.

The Instincts line also includes freeze-dried raw meals and many different varieties of dog treats. The partnership between Instinct and Best Friends started at the beginning of 2015 with Instinct suppling food for pets at the Best Friends Animal Sanctuary in Utah.

As part of the expansion, Instinct will now feed the dogs and cats at Best Friends’ No-Kill Los Angeles Pet Adoption Center, their Spay/Neuter Center in LA, and Best Friends’ Adoption Center and Spay/Neuter Clinics in Salt Lake City. Later this year, Best Friends will be opening a new Adoption Center in New York City and Instincts will feed the cats and dogs there too!

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